Hilary Teams Up With Stardoll    ·    June 22nd, 2007

Stardoll, the world’s largest online entertainment destination for girls aged 10-17, today announced that pop icon Hilary Duff, has officially joined its virtual community. By debuting a “Real Celebrity” page with her label, Hollywood Records, Hilary and Stardoll have launched a unique promotional platform from which she can interact with Stardoll’s more than 8 million members of aspiring fashionistas and pop culture enthusiasts.

Soon, when a member of Stardoll visits Hilary’s “Real Celeb” page they will have the opportunity to browse virtual fashion designs inspired by actual designs created by Hilary herself, which they can buy with Stardollars - the site’s virtual currency. Having recently launched her own fashion collection of tween couture - known as “Stuff by Hilary Duff” - the artist is recognized among her fans as a talented fashion designer with a variety of cultural influences from around the world. If members log in at the right time, they could have the opportunity to talk with her about those influences by participating in a live online chat with her.

“I’m extremely excited to join Stardoll,” said Hilary Duff. “There’s such a positive energy and passion for creativity and personal expression running through the community. I’m looking forward to sharing my music and fashion ideas with everyone.”

“We’re thrilled to officially welcome Hilary to Stardoll,” said Stardoll Executive Vice President and General Manager Matt Palmer. “We’re delighted that through this partnership we can connect her incredible success in music and fashion with our over eight million users in 200 countries worldwide. Through Stardoll Hilary will reach her loyal fans, who love both her and her music, as well as reach millions who will discover her fabulous talents.”

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